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We have helped global companies unlock over $10Bn in owned media value
Sonder helps you through your monetisation journey
Know you have an audience and want to know their value?
Already monetising but want to know if your rates are competitive?
Striving for owned media accuracy, professionalism and efficiencies?
Our solutions
Sonder helps you through your monetisation journey
Our solutions
Trusted by leading businesses
We work with these organisations to find growth from within
What progressive marketers are saying about owned media leverage
Hear how Myer and Virgin executives found their fortunes within
How valuable is owned media?
Owned media assets are any consumer touchpoint you own which attracts an audience
Hover over the media assets to find out what owned channels are typically worth
All figures are averages only
Virgin Australia has over 35 owned assets, but we weren’t valuing them accurately and consistently. Sonder were able to change that, allowing us to approach potential commercial partners with absolute confidence in the value of our owned media assets.
The Sonder media valuation has completely changed our go-to-market approach for American Express Offers. Marketing & media values are now the leading part of the conversation with our merchants. We now recognise the power of our own channels in helping merchants achieve their objectives.
Whilst we leverage our own channels quite well at KFC, working with Sonder has been insightful in assessing their true value. We were able to assign a value to every asset, which made us consider our owned media in a new light. It is changing the way we think about communication and how we value our assets with partners
The Sonder owned media valuation has helped Mastercard understand the importance and commercial value of our media assets across the APAC region. Sonder’s valuation covered 10 key regional countries and identified which markets were primed for leverage now and which markets need to focus on owned media audience growth. The work has led to Sonder now developing owned media rate cards that empower local Mastercard teams to value owned media at a campaign level and share that value with our partners.
Big W has an extensive media ecosystem of close to 100 channels across digital and physical media. The Sonder team was extremely thorough in their diligence to understand our unique business and our media assets in order to apply their valuation methodology. Sonder’s recommendation provided a depth of insight into our media channels and asserted clear value to all our existing and potential media. Most importantly, they were a delight to work with from start to finish!
As the largest bank in the country, Commonwealth Bank has a vast owned asset footprint and we had undervalued this media in the past. Sonder accurately valued every media format we own, which now enables us to leverage them more strategically in our business and connect better with our customers.
Stockland has 40 shopping centres and a vast owned media ecosystem with over 5,000 media formats, so the task of auditing and valuing them all was immense. Sonder were forensic in their analysis, managing to assign new rates to every asset and provide insightful recommendations as to how we package and sell our offering to partners. We are now working through the roadmap to step-change our growth in owned asset commercialisation.
At ANZ Bank we knew our owned channels had value, but we didn’t know how much value and we didn’t know all the available leverage opportunities. Sonder provided us with a solution to both these challenges. Within the team we have a witnessed a mindset shift from defaulting to paid media as the solution to every marketing problem, to embracing an ‘inside-out’ approach to marketing which starts with assessing how well our objectives can be achieved through owned channels. An owned media valuation and data-driven personalisation is a powerful combination to drive significant commercial growth.
Telstra is the largest Telecommunications company in the country and we have a vast array of physical & digital media channels. Our Media Management Software enables us to stay on top of our ever-evolving media network and effectively manage partner campaigns. One of the biggest benefits of Sonder's MMS is that we can ensure compliance with our annual supplier media value allocations. The MMS platform is worth its weight in gold.
Optus has a large, sometimes complicated footprint. When delivering large marketing projects this can lead to inefficiency and, worse, wasted investment. We worked with Sonder to both distill and quantify the commercial value our owned media delivers, allowing us to be more strategic in how we deploy activity - and more commercially effective in our collaboration with external partners. Critically, the simplicity of Sonder’s tools and the responsiveness of the team has ensured a broad cross-section of the Optus team play a role.
Sonder's work with IGA highlighted the potential of the media we were providing to vendors. They gave us a clear view of the hidden value in the business and provided a roadmap to improve our solutions to vendors. The level of detail and rigour Sonder provided gave us greater confidence in the value of our media assets.
Our collaboration with Sonder has empowered Rebel to understand the (owned) media value we provide to our key partners. As our business takes on a more customer centric approach, understanding the impact of our owned assets to connect and reach our customers is invaluable to both us and our partners. Now we're able to tie this back in a very tangible way and share within the business as well as our key partners. This enables us to strategically engage with our partners and elevate our already strong relationship.
The NRMA is one of Australia’s largest mutual organisations, providing a range of services for 2.6million Members and the community from roadside assistance to a diverse range of motoring, travel and lifestyle benefits. With a growing number of group businesses and partners, we engaged with Sonder to help us quantify the value of our owned media channels and outline leverage opportunities. We have since taken advantage of those opportunities via Sonder MMS, their media management software, which ensures the whole business understands our media value and allows us to plan, manage and report the media value we provide. The business impact of this work has been significant.
At AGL Australia we recognise that rewarding customers through AGL Rewards partnerships is a valuable pillar of our loyalty program. By engaging Sonder, we were able to have a third-party specialist value our owned media to support us to understand and communicate the full value of these partnerships. Sonder also worked with us to identify simple ways we could potentially double the commercial value of our owned media assets to deliver greater value to both our rewards partners and loyal customers.
David Jones has a wide range of advertisers interested in connecting with our customers via a myriad of media placements. As we evolve our media offering, it is important to level-up with the global market and understand where future opportunities lie. Sonder played an integral role in that process, helping us value our media network, identify areas of growth and set market-fit rates. I would highly recommend other businesses tap into their expertise.
Across our Tip Top bread range we sell in excess of 17M loaves of bread a month. This converts to a significant number of customer connections every day. Working with Sonder we were able to calculate the commercial potential for our bread packaging. We now operate like a media owner, partnering with complementary brands and realising maximum value from our assets.
At Myer we are always looking for different ways to make money and owned assets are a very high margin revenue stream. You have infrastructure that exists and with a small investment in FTEs you can generate, tomorrow, an immediate revenue stream. The big play is engaging consumers in a more relevant way and commercialisation, that’s the double jump we’ve experienced.
We were in the early stages of launching our retail media business, Circuit by Cashrewards and wanted a way to assess the commercial potential of our media channels and identify areas for future growth and investment. Sonder helped us value both the current and future value of our owned media, data targeting capability and inform our business case assumptions. Their Ratecard PRO software has helped us validate our rate card and allows our team to access benchmarked owned media rates at the click of a button.
Virgin Australia has over 35 owned assets, but we weren’t valuing them accurately and consistently. Sonder were able to change that, allowing us to approach potential commercial partners with absolute confidence in the value of our owned media assets.
The Sonder media valuation has completely changed our go-to-market approach for American Express Offers. Marketing & media values are now the leading part of the conversation with our merchants. We now recognise the power of our own channels in helping merchants achieve their objectives.
Whilst we leverage our own channels quite well at KFC, working with Sonder has been insightful in assessing their true value. We were able to assign a value to every asset, which made us consider our owned media in a new light. It is changing the way we think about communication and how we value our assets with partners
The Sonder owned media valuation has helped Mastercard understand the importance and commercial value of our media assets across the APAC region. Sonder’s valuation covered 10 key regional countries and identified which markets were primed for leverage now and which markets need to focus on owned media audience growth. The work has led to Sonder now developing owned media rate cards that empower local Mastercard teams to value owned media at a campaign level and share that value with our partners.
Big W has an extensive media ecosystem of close to 100 channels across digital and physical media. The Sonder team was extremely thorough in their diligence to understand our unique business and our media assets in order to apply their valuation methodology. Sonder’s recommendation provided a depth of insight into our media channels and asserted clear value to all our existing and potential media. Most importantly, they were a delight to work with from start to finish!
As the largest bank in the country, Commonwealth Bank has a vast owned asset footprint and we had undervalued this media in the past. Sonder accurately valued every media format we own, which now enables us to leverage them more strategically in our business and connect better with our customers.
Stockland has 40 shopping centres and a vast owned media ecosystem with over 5,000 media formats, so the task of auditing and valuing them all was immense. Sonder were forensic in their analysis, managing to assign new rates to every asset and provide insightful recommendations as to how we package and sell our offering to partners. We are now working through the roadmap to step-change our growth in owned asset commercialisation.
Across our Tip Top bread range we sell in excess of 17M loaves of bread a month. This converts to a significant number of customer connections every day. Working with Sonder we were able to calculate the commercial potential for our bread packaging. We now operate like a media owner, partnering with complementary brands and realising maximum value from our assets.
Telstra is the largest Telecommunications company in the country and we have a vast array of physical & digital media channels. Our Media Management Software enables us to stay on top of our ever-evolving media network and effectively manage partner campaigns. One of the biggest benefits of Sonder's MMS is that we can ensure compliance with our annual supplier media value allocations. The MMS platform is worth its weight in gold.
Optus has a large, sometimes complicated footprint. When delivering large marketing projects this can lead to inefficiency and, worse, wasted investment. We worked with Sonder to both distill and quantify the commercial value our owned media delivers, allowing us to be more strategic in how we deploy activity - and more commercially effective in our collaboration with external partners. Critically, the simplicity of Sonder’s tools and the responsiveness of the team has ensured a broad cross-section of the Optus team play a role.
Sonder's work with IGA highlighted the potential of the media we were providing to vendors. They gave us a clear view of the hidden value in the business and provided a roadmap to improve our solutions to vendors. The level of detail and rigour Sonder provided gave us greater confidence in the value of our media assets.
David Jones has a wide range of advertisers interested in connecting with our customers via a myriad of media placements. As we evolve our media offering, it is important to level-up with the global market and understand where future opportunities lie. Sonder played an integral role in that process, helping us value our media network, identify areas of growth and set market-fit rates. I would highly recommend other businesses tap into their expertise.
At Myer we are always looking for different ways to make money and owned assets are a very high margin revenue stream. You have infrastructure that exists and with a small investment in FTEs you can generate, tomorrow, an immediate revenue stream. The big play is engaging consumers in a more relevant way and commercialisation, that’s the double jump we’ve experienced.
We were in the early stages of launching our retail media business, Circuit by Cashrewards and wanted a way to assess the commercial potential of our media channels and identify areas for future growth and investment. Sonder helped us value both the current and future value of our owned media, data targeting capability and inform our business case assumptions. Their Ratecard PRO software has helped us validate our rate card and allows our team to access benchmarked owned media rates at the click of a button.