Jonathan Hopkins, Author at Sonder - Page 6 of 16
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Author: Jonathan Hopkins

A hugely significant year (they just seem to keep getting bigger!), here is our review of what just happened through our unique lens: McDonalds, Commonwealth Bank and Sainsbury’s all saw material growth exclusively from owned media We were all shocked into paying more attention to...

Giving?  No, in the world of retail, it’s about sales. There is a growing sense that this year, retailers are focusing on providing valued experiences in-store rather than over-investing in expensive advertising to get people through the door. This is hardly surprising in a climate of...