Australia’s #1 Telco were well-leveraged when it came to owned media, but they were unable to report back to suppliers on the media value they were receiving.
Sonder audited and valued all of Telstra’s myriad physical & digital media assets and deployed media management software to enable better management of media solutions for suppliers.
Sonder’s software solution allows Telstra to monitor & report owned media usage to suppliers like Google, Apple & Samsung on a regular basis.
The valuation and software platform has enabled Telstra to deliver independently-valued owned media plans to suppliers and ensure compliance and growth on supplier deals.
Telstra is the largest Telecommunications company in the country and we have a vast array of physical & digital media channels. Sonder's Media Management Software enables us to stay on top of our ever-evolving media network and effectively manage partner campaigns. One of the biggest benefits of Sonder's MMS is that we can ensure compliance with our annual supplier media value allocations. The MMS platform is worth its weight in gold.