How Myer increased revenue through owned media strategy and improved the customer experience - Sonder
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How Myer increased revenue through owned media assets and improved the customer experience

Myer sought to unlock new revenue streams within their disparate owned media assets.

Sonder asset valuation methodology was used to accurately valued Myer’s assets, then create a strategic roadmap for monetisation via digital & physical assets with merchandise partners.

Sonder helped to structure and support a dedicated media team inside Myer driving double-digit growth in revenue generated from owned media.

Myer Executive Michael Scott talk about owned media leverage here: