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Branding Tag

Let’s talk about Dove, because a lot of other people in the UK are right now. And not in a particularly good way. What’s driving all the chatter? Packaging. Or more specifically, the way Dove have made a range of packaging in the shape of...

The ‘Save’ icon in most applications is universally an image of a 3.5” floppy disk. A technology that hasn’t been used in decades. There are now generations of computer users who would never have seen a 3.5” disk, let alone saved something to one. What...

Huge budget, magnetic leading man, visionary director, action a plenty and seamless special effects.  All the makings of a brilliant action movie. So why is the latest Jason Bourne movie so brain numbingly dull? If you haven’t seen the movie, it basically starts with an action...