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Branding Tag

To thrive in today’s high pressure, high expectations marketing world, you need to be more than a high performance “corporate athlete”. You need to bring another dimension. You need to bring your A-game. That is, your “Art-game”. So what is the A-game and how do we bring...

The days of hyper-aggressive competition between brands are being mollified as progressive businesses put aside competitive inclinations in favour of collaboration. Sure, healthy competition can drive people and businesses to innovate and improve. But aggressive competition, the type that blindingly seeks to destroy the enemy and...

It’s a provocative and fundamental question, one that is often neglected while we place our focus and attention on technology, social, content or whatever the latest marketing trend is.   It is easy to confuse a brand with marketing.  The 5, 6 or however many “P’s”...

In last week's post, ‘How to get some agency love back’,  we highlighted the importance of honesty in regards to removing the systemic deception and underhand money-making practices pervading the agency landscape.  Having a frank, open and respectful dialogue between client and agency will go...

In a world where growth is the only metric upon which most professionals are measured against, more is becoming the default reaction.  Want to grow sales?  Spend more on advertising.  Want to grow the connections you have with customers?  Create more content.  Want to grow...